Key skills
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About this role
Role Overview
- Write clear, engaging copy for:
- Brand and marketing campaigns
- Websites, email marketing, social media, and paid media
- Print materials, direct mail, handouts, and long-form franchise content
- Adapt messaging for different audiences (guests, homeowners, franchise partners) and formats while adhering to brand voice and guidelines
- Support localized and franchise-specific messaging needs while maintaining brand consistency
- Collaborate with the Brand Manager, Designers, and cross-functional partners on integrated campaigns and initiatives
- Revise and iterate copy based on feedback, performance insights, and testing results
- Apply and support the maintenance of messaging frameworks and tone-of-voice standards
- Support go-to-market launches and franchise onboarding materials
Requirements
- 2–4+ years of professional copywriting experience in a marketing or brand environment
- Experience writing for digital marketing and performance-driven campaigns
- Strong attention to detail and ability to adapt tone for different audiences
- Ability to take direction, incorporate feedback, and manage deadlines
- Hospitality, franchise, or multi-location business experience preferred
Benefits
- Health/dental/vision insurance based on hours worked
- Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
- 401K retirement savings plan with immediate 100% company match on the first 4% you contribute
- Health & Dependent Care Flexible Spending Accounts based on hours worked
- Paid Flex Time Off / Vacation & Sick Time
- Employee Assistance Program (EAP)
- Employee Discounts