Marketing Copywriter

Role Overview

• Write High-Converting Video Scripts: Craft direct-response scripts for UGC creators, actors, and voice-over artists.
• Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA).
• Write specific visual notes alongside dialogue to guide editors and producers on the creative vision.
• Develop Creative Concepts & Angles: Research client products, competitors, and customer reviews to find unique "angles".
• Brainstorm varied hook concepts to test what grabs attention best.
• Write Ad Copy & Headlines: Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads.
• Ensure the tone of voice matches the specific brand persona.
• Iterate Based on Data: Review performance data with the Strategy team.

Requirements

• 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies.
• You understand the difference between "brand writing" (building feelings) and "direct response writing" (driving sales).
• You know how to grab attention instantly. You understand that if you don't win the first 3 seconds, the rest of the script doesn't matter.
• You can say more with fewer words.
• You understand human desires and objections.
• You know how to weave social proof and urgency into a script naturally.
• You can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth).
• Perfect grammar and command of American English idioms/slang is required.

Benefits

• Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role.
• Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.