About this role
Role Overview
- Develop brand voice, tone, and messaging systems for new and evolving brands.
- Write taglines, brand platforms, value propositions, and narrative frameworks.
- Craft naming concepts for brands, products, and services.
- Create clear and compelling language that translates strategy into expression.
- Write foundational brand copy including website messaging, packaging copy, and launch language.
- Ensure brand voice is consistent across every expression and touchpoint.
- Partner closely with strategy, design, and account teams to translate insights into ideas.
- Write copy for presentations, brand guidelines, and internal creative documents.
- Maintain a high bar for originality and avoid language that feels generic or cliché.
Requirements
- 3–6+ years of writing experience within a branding studio, design agency, or creative environment.
- Strong portfolio demonstrating brand-focused writing including taglines, naming, messaging systems, packaging, and web copy.
- Experience working closely with design and strategy teams.
- Strong understanding of brand development, particularly within consumer and CPG categories.