Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with the Business Units and Marketing for assigned area
Exercise discretion and independent judgment in carrying out job duties
In conjunction with Route Sales Representatives, call on customers to promote additional sales and brand awareness
Advise RSRs on maintaining and developing relationships with customers
Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales
Collaborate with Market VP and RSRs to analyze market and territory opportunities so that they can increase sales and grow territories
Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives
Stay current on consumer insights and adjust sales strategies accordingly
Work with RSRs on potential opportunities to acquire new customers
Work with RSRs on product promotions, displays, and other opportunities to build sales
Track market conditions for customers
Advise RSRs on the effectiveness and frequency of in-store displays and other promotions
Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)

At least 5 years of relevant experience in general management or sales
Past experience as a sales rep, distributor, or other sales position required.
Bachelor’s degree (preferably Sales or Business Administration) or equivalent experience

Route Sales Director

Key skills