Own the full customer lifecycle: Develop integrated strategies across DTC, marketplace, and wholesale channels to attract, convert, and retain high-value customers.
Customer acquisition: Scale paid media budgets across diverse channels (search, social, affiliate, TV, audio, OOH) while optimizing CAC and contribution margin across all sales channels.
Retention & loyalty: Advance lifecycle marketing through segmentation, automation, and loyalty programming to deepen engagement, increase repeat purchase rates, and maximize CLV.
Marketplace & wholesale growth: Partner with marketplace platforms (e.g., Amazon) and wholesale accounts to optimize acquisition, retention, and joint marketing strategies. Ensure alignment of brand messaging and customer experience across partners.
Diagnose & unlock growth: Analyze funnel friction points, marketing performance, and customer behavior across channels to surface challenges and opportunities—then design and execute strategies to accelerate profitable growth.
Market expansion: Identify and activate growth levers in the U.S. and other priority regions, tailoring messaging, media, and product focus by market and channel.
Elevate personalization: Partner with CRM and product teams to deliver personalized journeys that connect acquisition with retention, ensuring seamless customer experiences across DTC, marketplace, and wholesale.
Cross-functional collaboration: Partner with Creative, Brand, Merchandising, Analytics, and Finance to co-own revenue-driving strategies, product prioritization, and GTM planning.
Bridge digital and physical: Develop strategies that connect online and offline experiences, including driving foot traffic, supporting store launches, and optimizing omni-channel conversion.
Executive leadership: Act as a thought partner to the C-Suite, shaping growth vision, aligning cross-functional priorities, and presenting clear business cases to senior leadership.
Innovation & experimentation: Champion a test-and-learn culture, leveraging data, technology, and emerging channels to stay ahead of market trends.
Requirements
15+ years of progressive growth and marketing experience, ideally with omni-channel consumer brands in high-growth environments.
Proven ability to lead and inspire performance-driven teams across acquisition, lifecycle, marketplace, and performance marketing.
Deep understanding of full-funnel marketing, customer segmentation, and lifecycle optimization across multiple channels.
Strong track record of scaling paid media budgets and optimizing retention programs to drive CLV.
Experience expanding brands in NAM/AU markets, with a playbook for localizing strategy and scaling impact across DTC, marketplace, and wholesale.
Exceptional fluency with martech and measurement tools (GA4, Segment, Klaviyo, Looker, Power BI).
Confident communicator who distills complex data into clear narratives and business cases for senior leadership.
Passion for innovation, test-and-learn culture, and accountability to results.
Benefits
Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District