Own and optimize the marketing automation platform (Pardot / Marketing Cloud Account Engagement) and its bi-directional integration with Salesforce.
Ensure a true 1:1 sync between systems with minimal errors, duplicates, or data drift.
Partner with Sales Ops and RevOps to govern lead, contact, account, and campaign data across systems.
Identify gaps in the demand technology stack; define requirements, evaluate tools, and lead implementation of net-new demand technologies as needed.
Establish and enforce data governance standards, including field usage, validation rules, normalization, and documentation.
Define, document, and operationalize the full lead and account lifecycle from first touch through opportunity conversion.
Build and maintain lead, contact, and account-level scoring and grading models (behavioral and demographic), aligned with Sales priorities and ABM tiers.
Design and operationalize scalable nurture frameworks across lifecycle stages, personas, and accounts.
Own Lead Source, Campaign Source, and attribution logic across systems.

10-15+ years of experience in Marketing Operations, Demand Operations, Revenue Operations, or related roles
Deep expertise with Salesforce and Pardot / Marketing Cloud Account Engagement
Proven experience building lead and account lifecycle automation at scale
Strong understanding of B2B demand generation, field marketing, inside sales, and ABM workflows
Hands-on experience with data enrichment, deduplication, and attribution tools
Advanced Salesforce Flow, reporting, and dashboard experience
Demonstrated ability to lead cross-functionally and drive operational change.

Presidio is committed to hiring the most qualified candidates to join our amazing culture.
We aim to attract and hire top talent from all backgrounds, including underrepresented and marginalized communities.
We encourage women, people of color, people with disabilities, and veterans to apply for open roles at Presidio.
Diversity of skills and thought is a key component to our business success.
Presidio has a strong commitment to the community we serve and our employees.

Director, Marketing Operations

Key skills