Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels
Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data
Translate performance insights (CPA, CTR, hook rate, thumb-stop, hold rate) into actionable creative direction
Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)
Collaborate closely with: Media buyers (to align creative with account strategy)
Video editors & designers (to guide execution, not just request assets)
Growth & analytics teams (to interpret results and inform next iterations)
Analyze creative performance at the hook, body, and close level and iterate accordingly
Audit competitors and winning ads across platforms to identify patterns and opportunities
Help evolve internal creative systems, naming conventions, briefs, and testing processes
Support scaling winning creatives across brands within the Pearl West portfolio

3–7 years of experience in performance marketing creative for DTC brands
Deep understanding of direct response principles (hooks, offers, objections, urgency)
Proven experience creating or guiding ads that scale spend profitably
Strong creative instincts backed by data literacy
Comfortable analyzing ad performance and speaking in metrics, not just opinions
Experience working with: Meta Ads (primary)
TikTok Ads
YouTube / long-form video ads (a big plus)
Ability to clearly communicate creative direction to editors and designers
Organized, proactive, and comfortable working in fast-moving environments
Bonus: experience in health, wellness, supplements, or pet brands

Performance Marketing Creative Strategist

Key skills