Own and scale publisher margin growth by building strategic distribution partnerships with high-value audience owners that drive recurring, durable margin across Launch Potato’s marketplaces.
Drive $5M+ in annual publisher margin by acquiring, activating, and scaling high-impact distribution partners.
Sign and onboard 50+ net-new publishers in year one, converting a meaningful percentage into recurring monthly revenue contributors.
Maintain 3–5x qualified pipeline coverage against quarterly targets with clear stage definitions and forecasting accuracy.
Establish repeatable acquisition strategies across newsletters, content sites, mobile apps, media buyers, platforms, and emerging distribution channels.
Launch and scale new distribution initiatives (e.g., widget distribution) that expand monetization depth and diversify traffic exposure.
Structure integrated deals leveraging both O&O placements and network distribution to increase publisher yield and lifetime value.

Proven success acquiring and scaling net-new partnerships that generate meaningful recurring revenue
Deep expertise in performance marketing monetization structures (CPM, CPC, CPA, CPL, rev share, hybrid models) with the commercial acumen to design pricing and frameworks that unlock scalable, high-margin growth
Experience developing executive-level relationships with audience owners and decision-makers while maintaining a disciplined pipeline across both enterprise, complex sales cycles and shorter-cycle transactional win
Exceptional communication skills with the ability to lead with data, craft compelling monetization narratives, and influence senior decision-makers.
8+ years of experience in publisher development, affiliate/performance media, marketplace sales, or media partnerships with a track record of closing and scaling net-new supply relationships.

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Head of Business Development, Publisher

Key skills