Define and lead the CRM strategy as a core revenue and patient engagement driver.
Own outcomes across the patient funnel.
Design, execute, and continuously optimize CRM programs to improve key metrics.
Lead vendor management and technology decisions for the CRM platform.
Build and mature CRM measurement and reporting capabilities.
Ensure data quality, governance, and effective insights-driven decision-making.
Build, lead, and develop a high-performing US CRM & Patient Experience organization.
Act as a senior cross-functional leader, aligning Marketing, Sales, IT, Data, and Operations.

Proven experience leading CRM strategy and execution in a US-based organization
Expertise in customer/patient lifecycle management, segmentation, personalization, and journey orchestration
Hands-on experience with enterprise CRM platforms (e.g., Salesforce, Microsoft Dynamics, Adobe, or similar)
Demonstrated ability to translate patient data into measurable commercial and engagement outcomes
Experience leading multi-layered teams and developing leaders
Strong partnership skills with senior stakeholders across Marketing, Sales, and Operations
Solid understanding of data privacy and consent management requirements in the US.

Director, CRM – Patient Experience

Key skills