Act as a hands-on manager responsible for designing the overarching approach for campaigns tied to strategic objectives.
Execute campaigns across multiple channels including email, paid media, content syndication, webinars, field and regional events, and digital programs.
Define long-form and short-form content needs to support campaign narratives.
Utilize a "break-away mindset" to develop concepts that differentiate the brand from competitors.
Use analytics to drive strategy, utilizing CRM and marketing automation and intent data to identify audience segments and optimize campaign flows for maximum conversion.
Requirements
4+ years of experience in demand generation or integrated campaign management.
Demonstrable history of meeting or exceeding pipeline and revenue quotas.
Experience managing multi-channel campaigns that successfully align Sales and Marketing teams.
Experience navigating Salesforce and Hubspot or Marketo.