Develop and execute enterprise-level marketing campaigns supporting key verticals, priority account lists, and strategic growth initiatives.
Manage ABM programs using 6sense, including intent monitoring, account selection, persona targeting, and activation of multi-touch account plays.
Build vertical-specific strategies and messaging to support enterprise positioning and industry-specific value propositions.
Partner with Content and Product Marketing to produce essential enterprise assets (e.g., case studies, one-pagers, thought leadership).
Lead enterprise event programs—including regional events, roundtables, and field marketing—in partnership with Events and Sales teams.
Work closely with Sales to align on target accounts, outreach strategies, and pipeline goals, ensuring marketing programs help accelerate deals and drive account engagement.
Provide oversight and strategic guidance to Paid Media specialists to ensure paid programs support enterprise and vertical priorities.
Track campaign and account engagement performance, delivering insights, optimizations, and reporting to senior stakeholders.
Develop and maintain enterprise sales enablement materials, supporting Sales with industry-specific collateral and messaging.
Coordinate enterprise marketing initiatives across Sales, Product and Ops teams, maintain campaign calendars, and support key product or corporate launches.

Bachelor’s degree in Marketing, Business, Communications, or related field, required; or additional experience in lieu of education, required.
4+ years of experience in B2B marketing, ABM, demand generation, or campaign management, ideally focused on enterprise or mid-market audiences, required.
Experience with 6sense (or similar ABM platforms) for intent data, account selection, and ABM program execution.
Strong understanding of enterprise buying cycles, account-based strategies, and vertical go-to-market approaches.
Hands-on experience in Salesforce for campaign tracking, account segmentation, reporting, and workflow optimization.
Proven ability to partner closely with Sales to drive engagement, opportunity creation, and account growth.
Experience producing or supporting enterprise sales enablement materials and high-impact content assets.
Strong analytical skills, with the ability to interpret account engagement metrics and campaign data to optimize performance.
Excellent project management and communication skills, with the ability to manage multiple enterprise programs simultaneously.
Proactive, strategic, and highly collaborative, with the ability to operate across both strategy and execution.
Experience in B2B financial services, payments, or fintech is strongly preferred.

Campaign Manager

Key skills