Campaign Manager

Role Overview

• Own and execute all multi-channel outbound campaigns (email, paid, content syndication, webinars, etc.) to drive qualified leads and pipeline
• Write, edit, and optimize campaign messaging aligned to Cyware’s ICPs and product value props. Leverage AI tool and automation capabilities to create reusable campaign messaging
• Use tools like HubSpot, Salesforce, 6sense, and popular AI-based platforms (examples may include Jasper, copy.ai, adcreative.ai, albert.ai, etc.) to design, execute, and automate campaigns
• Collaborate closely with Product Marketing, BDRs, Channel, and Content teams to align messaging and timing
• Must be a self starter with excellent organization skills to manage multiple priorities and keep the executive team informed and the operational teams active in achieving the campaign goals
• Track and manage leads across all inbound and outbound sources — webinars, events, paid, direct — and help unify lead journeys
• A/B test subject lines, creative, and audience segments for performance optimization
• Analyze and report on campaign performance (MQLs, SQLs, pipeline influenced/sourced), and iterate quickly
• Partner with BDRs on follow-up strategies and outbound cadences aligned to campaign content. Must be proficient to train BDRs to adapt AI solutions to generate qualitative data, and ideas for a faster BDR outcome
• Maintain and grow our marketing contact database, including enrichment, segmentation, and compliance
• Execute campaign strategies developed in collaboration with the Head of Growth / Demand Gen, ensuring flawless and timely rollout across outbound, paid, and lifecycle channels
• Translate strategic goals into actionable campaign briefs, timelines, and deliverables, working with content, design, and ops to bring programs to life
• Nurture the corporate Vision and the campaign theme until a desired outcome is achieved.

Requirements

• 5–8 years of marketing experience, with at least 3+ years in cybersecurity or a technical B2B SaaS domain
• Proven track record running demand generation or outbound campaigns that resulted in meaningful pipeline
• Exceptional writing skills and understanding of how to craft persuasive campaigns for technical and executive buyers (e.g. CISOs, SOC, Threat Intel)
• Strong data and Agile mindset: you plan, organize, track, report, and optimize based on what’s working
• Must have strong brand stewardship bringing unique cultural nuances, emotional hooks and brand voice that make a campaign stand out rather than blend in
• Experience with campaign attribution, UTM tracking, and integrating lead sources across webinars, events, paid campaigns, etc
• Self-starter with creative energy, hustle, and strong ownership mentality
• Demonstrable proficiency in AI tools, Prompt engineering and iterations, AI Orchestration relevant to the job function
• Ability to manage multiple campaigns and deadlines with calm and clarity.

Tech Stack

• Cyber Security

Benefits

• We foster an exciting and challenging start-up culture.
• We’re not just employees. We’re people.
• We offer a comprehensive benefits package including time off, paid holidays, retirement plans, insurance coverage and much more.
• We’ll invest in your career.
• We offer competitive compensation packages.
• We value diversity of people, culture, and ideas.