Senior Demand Marketing Manager

Role Overview

• Lead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targets
• Define campaign themes, account
• and persona-based audience segmentation, offers, and full-funnel activation plans
• Build integrated campaign briefs outlining messaging, channel mix, KPIs, and performance goals
• Partner with Content, Product Marketing, and Brand to package campaign themes into cohesive, multi-channel activation plans including offers, landing pages, CTAs, nurture tracks, webinar/virtual event plans, and paid promotion strategy
• Design and execute 1:many and 1:few ABM campaigns for priority target accounts and segments, coordinating multi-channel touchpoints in partnership with Sales
• Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables to ensure coordinated distribution and measurable performance
• Ensure consistent campaign positioning across all touchpoints
• Own channel distribution planning for campaign content across email, paid, web, webinars/virtual events, and field/event moments
• Define campaign content requirements and align with the Content team on briefs and storytelling assets needed to support campaign goals
• Align on timelines and production needs to ensure campaigns launch on schedule
• Leverage customer stories, guides, research reports, blogs, videos, and other owned content as the foundation for campaign activation
• Own webinar and virtual roundtable programming end-to-end, including promotion strategy, speaker management, run-of-show, production timelines, and post-event nurture and content repurposing
• Ensure campaign distribution amplifies and extends the reach of high-value content
• Own channel performance across campaign touchpoints (email, paid, nurture, landing pages, webinars/virtual events, etc.)
• Partner with the paid media team to activate campaign narratives within performance programs, including account-based strategies
• Continuously optimize landing pages, forms, nurture sequences, and CTAs to increase conversion rates and pipeline velocity
• Build and refine nurture and lifecycle flows that accelerate funnel progression
• Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact
• Analyze results, optimize in-flight campaigns, and implement structured testing frameworks
• Partner with Marketing Operations to ensure accurate attribution and performance reporting
• Collaborate with Product Marketing to bring new products and features to market through integrated campaigns
• Align campaign activation with product positioning, buyer journey stages, and sales priorities
• Ensure campaigns drive awareness, consideration, and measurable revenue impact
• Translate GTM priorities into ABM-ready plays for target accounts, including segment-specific messaging and coordinated channel activation
• Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders
• Partner with Sales to align on target account priorities, buying group engagement, and follow-up plays
• Lead campaign retrospectives to surface insights and optimization opportunities
• Share wins and learnings across the organization

Requirements

• 5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred) with a proven track record of driving pipeline and revenue impact
• A well-rounded 360° marketer who can translate business priorities into full-funnel campaign strategy and execute across channels
• Comfortable operating with urgency in a fast-paced environment, balancing strategic thinking with hands-on activation and continuous in-market optimization
• Data-driven and accountable for performance, with experience owning KPIs such as conversion rates, pipeline influence, and revenue contribution
• Systems-oriented builder who creates scalable campaign frameworks and leverages AI and automation to increase speed, repeatability, and efficiency
• Strong cross-functional collaborator experienced partnering across Sales, Product Marketing, Content, and Operations
• Experience supporting account-based marketing motions (1:many/1:few) and partnering with Sales on account prioritization and follow-up
• Proficient in HubSpot, Salesforce, WordPress, and relevant ABM tools (6sense, Demandbase, UserGems)
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Tech Stack

• WordPress

Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
• Dental and Vision through Unum
• Flexible Spending Account and Dependant Care Account
• Company-paid Life insurance, STD and LTD
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave
• Paid Time Off for Volunteering
• Employee Reimbursement Program to use for well-being, technology and/or professional development