Marketing Director – Branding and Advertising

Role Overview

• Lead Brand Positioning Development
• Partner with insights teams to gather consumer, cultural, and competitive learnings that guide creative and media choices, supporting a test‑and‑learn approach.
• Own & Evangelize Global Brand Strategy
• Align and inspire teams around JBL’s brand expression and purpose, ensuring regional and functional partners can activate it effectively.
• Annual Brand Planning Processes
• Lead annual brand planning, including calendars, milestones, and roles across global and regional teams.
• Build 360 activation and investment frameworks and reinforce evergreen brand platforms.
• Brand Governance
• Maintain guidelines, toolkits, and asset libraries, ensuring global consistency and thoughtful regional adaptation.
• Execute Advertising Campaigns
• Manage agency briefs, timelines, budgets, and production; ensure high‑quality campaign rollout.
• Maximize ROI on large‑scale media budgets through strong creative, smart media planning, and effective partnerships.

Requirements

• At least 15 years of progressive experience in brand management, advertising, or related marketing functions, including significant experience leading global cross-functional teams at a director level or above.
• Strong analytical skills and the ability to synthesize market, competitive, and consumer data into actionable insights.
• Advanced experience managing agency relationships, campaign deliverables, budgets, and creative production.
• Exceptional leadership, communication, and stakeholder management skills, with the ability to resolve complex challenges and drive consensus among diverse teams.
• Strategic problem-solving abilities; experience identifying and leveraging available resources to solve vital operational and organizational challenges and/or opportunities.

Benefits

• Competitive wellness benefits
• 401K Retirement Savings plan
• An inclusive and diverse work environment that fosters and encourages career development opportunities
• Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
• Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog.
• Tuition Reimbursement.
• Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.).
• “Be Brilliant” employee recognition and rewards program.