VP of Demand Generation, Growth Marketing

Role Overview

• Develop and own the global demand generation strategy, directly aligned to revenue and pipeline targets across large enterprise accounts.
• Build and execute integrated, multi-channel campaigns spanning paid media, email, content syndication, executive events, and emerging channels — all designed to reach and resonate with senior enterprise buyers
• Translate product positioning and messaging into compelling campaigns that engage C-suite and VP-level decision-makers across every stage of the buying journey.
• Design high-converting landing pages and lead capture experiences that maximize conversion rates among enterprise audiences.
• Partner with sales and product marketing to drive shared pipeline accountability and integrated execution across the GTM organization.
• Plan and manage paid campaigns across Google, LinkedIn and other relevant platforms to drive qualified traffic and leads.
• Evaluate and test third-party channels (e.g. email sponsorships) to expand reach and lead acquisition.
• Own channel-level CAC and ROI — every demand dollar is accountable.
• Lead the strategy and execution of 1:1 and 1:few ABM programs targeting senior leadership within top enterprise and strategic accounts.
• Collaborate with sales and field marketing to build multi-touch, personalized campaigns for priority accounts that penetrate buying committees at the VP and C-level and accelerate deal cycles.
• Develop clear account plans in partnership with Sales; orchestrate multi-channel programs that multi-thread into executive stakeholders across infrastructure, data, AI, and line-of-business teams.
• Drive innovation around account intelligence, intent signals, executive personalization, and creative outreach to senior decision-makers.
• Support trade shows, executive roundtables, CIO/CTO dinners, and virtual experiences with integrated digital programs that enhance engagement and pipeline outcomes.
• Partner with Marketing Ops to ensure rigorous campaign tracking, multi-touch attribution, and funnel reporting are in place and trusted.
• Analyze performance on a weekly, monthly, and quarterly cadence — continuously optimizing programs based on what the data says, not what feels right.
• Manage demand generation budget allocations to maximize ROI and support pipeline goals.
• Work with Marketing Ops to refine and tune ICP definitions, MQL scoring models, and intent-based targeting to ensure focus on high-value enterprise accounts.

Requirements

• 15+ years in B2B enterprise marketing with a focus on demand generation or growth marketing for technical infrastructure products.
• Experience with data infrastructure, cloud technologies, AI/ML, or enterprise storage is a strong plus.
• Proven success driving qualified pipeline, deal velocity, and revenue within large enterprise accounts — you can point to specific numbers and outcomes.
• Deep experience marketing to senior technical buyers (CIOs, CTOs, VPs of Infrastructure, Data, and AI) and navigating complex, multi-stakeholder buying committees.
• A builder's mindset — you thrive in environments where you're creating the playbook, not inheriting one.
• Experience working directly with founders and sales leadership in fast-moving, high-growth companies.
• Deep understanding of marketing funnels, performance metrics, attribution models, and MQL/SQL processes.

Tech Stack

• Cloud
• SQL

Benefits

• Health Care Plan (Medical, Dental & Vision)
• 401K with 3% Contribution
• Pre-IPO Stock Options
• At least 12 Public Holidays
• Flexible Time Off