Drive revenue by partnering closely with sales to identify and engage target accounts through integrated field programs
including campaigns, regional initiatives, and high-impact experiences
Planning, producing, and executing 3rd party and 1st party events that are virtual and/or in-person
Align internal teams (sales, marketing, customer success, etc.) on goals, expectations, timelines, deliverables, attendee-sponsor list acquisition, event logistics, and performance reporting.
Collaborating with the demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement
Own and optimize key performance metrics (pipeline, influenced revenue, conversion rates, net-new contacts) to guide strategy and maximize program performance
Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported.
Aligning with key stakeholders, such as sales and PR to maximize value and accelerate deals
Assist leadership with initiatives and projects, as needed
Requirements
4-7 years experience in field marketing, preferably in B2B SaaS market
Experience developing and executing ABM strategies a plus
Strong working knowledge of AI-powered tools to support marketing workflows
using AI to drive creative innovation, accelerate execution, improve program effectiveness, and scale regional impact
Experience with Salesforce
Experience Outreach, Asana, Highspot, and/or gifting platforms is a plus.
Excellent written and verbal communication skills
Experience in and a passion for converting amazing events into qualified leads driving the business forward
Exhibit creative problem-solving skills and ability to identify next steps, with meticulous attention to detail and deadlines
Proven capacity for exceptional customer service to internal and external stakeholders.
A self-starter with the initiative to drive projects to completion independently
The desire to excel in a fast-paced environment
You love being part of a highly-energized team. Innovate, collaborate, celebrate.
Experience with Google Sheets, Google Slides, and Google Drive, Slack with ability to learn new software quickly
Available to travel up to 40%
Culture values
Benefits
A stake in our success
generous equity with employee-friendly stock program
It’s not about how strong of a negotiator you are
our pay is based on transparent levels relative to experience
Time to recharge
Unlimited PTO and paid sabbatical
A distributed-first mindset and culture (really!)
Home office, co-working, and internet stipend
Full benefits coverage for employees, with additional coverage available for dependents
Up to 16 weeks of paid parental leave, regardless of path to parenthood