Own the end-to-end strategy for executive paid, digital, and partner media channels
Establish Salesforce’s CXO channel ecosystem, including owned executive content streams, paid amplification, and third-party media partnerships
Evaluate, prioritize, and activate media partnerships that extend Salesforce’s executive thought leadership into trusted CXO environments
Serve as the executive-level owner for CXO paid and digital channels, setting standards for audience targeting, frequency, content placement, and quality
Build governance frameworks, operating rhythms, and approval models that balance speed, quality, and brand integrity
Establish the executive marketing measurement framework across paid, digital, and partner media, in partnership with Analytics and Marketing Ops
Define and track CXO KPIs including reach, account penetration, engagement quality, frequency, and downstream influence on pipeline (ETOP, MDP, MMA)

8–12+ years of experience in executive marketing, digital strategy, media, or related roles
Demonstrated experience owning paid and digital channels and managing media investments at scale
Strong analytical mindset with experience partnering closely with analytics and operations teams
Executive presence and confidence engaging with senior stakeholders
Comfortable operating in ambiguity and building new systems from the ground up
Experience in enterprise technology or complex B2B environments strongly preferred

Executive Marketing Director

Key skills