Co-manage and schedule daily content across multiple social media channels for the Cruise Planners Travel Advisor network and corporate accounts.
Maintain a strategic, rolling content calendar for the CPsocial program and Corporate social media channels, producing engaging content that promotes the value of a travel advisor.
Research and monitor industry trends, platform updates, and audience preferences to create timely and relevant content.
Optimize content for SEO and understand platform algorithms to maximize reach and engagement.
Develop content optimized for social media that amplifies the Cruise Planners brand and messaging, inspiring consumers to act.
Collaborate and assist the Marketing team with content for travel partner-sponsored initiatives and other marketing materials.
Knowledge of Facebook Ads to create effective ad campaigns, monitor and track results.
Create and present digital marketing updates and provide continuous education to Home Office Team and Franchisees (includes video updates, live webinars, in-person training, and more).
Identify appropriate social media channels for specific business needs and tailor campaigns to the target audience.
Conduct research and interviews to learn more about current trends and then contextualizing findings.
Analyze results and adjust posts to optimize engagement.
Serve as a sales advocate for the CPSocial program to build subscribers in the Pro and Elite levels.

Minimum 1-3+ years of professional experience working in the travel & hospitality industry.
A Bachelor’s degree in Communications, Marketing, Digital Media, or a related field.
Proven work experience in content production or similar role.
A strong portfolio showcasing published content across various formats and platforms.

Social Media Strategist

Key skills