Director, Global Talent Attraction

Role Overview

• Evolve and execute on Mastercard’s global talent attraction strategy, aligning employer branding, recruitment marketing, and candidate engagement to enterprise hiring priorities, and showcasing Mastercard as a premier career destination.
• Translate business and workforce plans into scalable, insight-driven attraction strategies across technology, product, sales, consulting, and early career talent.
• Set annual priorities, roadmaps, and success metrics for the team, ensuring clarity, focus, and measurable impact.
• Lead, coach, and develop your global team of recruitment marketers.
• Establish clear roles, goals, and performance expectations, fostering accountability and growth.
• Build strong succession, capability development, and career pathways within the team.
• Serve as a trusted advisor to senior talent acquisition leaders and stakeholders globally.
• Partner with regional and functional leaders to tailor attraction strategies to local market needs, while maintaining global brand consistency.
• Collaborate with Communications, Employer Brand, Marketing, and other key stakeholders to ensure alignment across platforms, messaging, and design.
• Oversee global recruitment marketing campaigns across digital, social, CRM, events, paid media, and career site channels.
• Ensure employer brand storytelling is authentic, inclusive, data-informed, and reflective of Mastercard’s culture, values, and global impact.
• Guide content strategy including job family narratives, location-based storytelling, employee stories, and campaign assets.
• Own attraction performance metrics, dashboards, and reporting across awareness, engagement, conversion, and pipeline quality.
• Use insights to continuously optimize campaigns, channels, messaging, and investment decisions.
• Set standards for experimentation, A/B testing, and evidence-based decision-making across the function.
• Establish scalable processes, playbooks, and best practices for recruitment marketing globally.
• Assist in managing budgets, vendor relationships, and agency partnerships to maximize ROI and impact.
• Ensure strong governance, brand consistency, and compliance across all attraction activities.

Requirements

• Advanced professional experience working in Talent Attraction, Recruitment Marketing or Employer Branding. Global experience is a plus.
• Proven experience leading and developing high-performing teams.
• Prior experience working for a high-growth organization competing for highly sought-after talent, including technical professionals, and having held roles that were directly tied to meeting ambitious talent acquisition goals
• Previous leadership role in launching an EVP across multiple regions and/or functions
• Strong strategic mindset with the ability to move seamlessly from vision to execution
• A track record with paid as well as organic talent acquisition focused marketing & media campaigns including social media, paid social advertising, and programmatic & CPC advertising
• Experience building and managing relationships with recruitment marketing vendors, including agencies and media partners
• A strategic storyteller, creative problem solver, and exceptional project manager with demonstrated experience in driving complex projects in a fast-paced, constantly evolving environment with multiple key stakeholders
• High degree of digital fluency and experience working with social recruiting platforms such as LinkedIn and Glassdoor, and prior exposure to content management systems and analytics tools
• Well-developed copywriting, editing, and proofreading skills with a track record of partnering with and presenting to senior management
• Exposure to communications, marketing, media relations, reputation management, as well as emerging trends in communications and recruitment marketing technologies
• Experience developing and monitoring metrics with the ability to tell a story with data.

Benefits

• insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• flexible spending account and health savings account
• paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time
• 25 days of vacation time and 5 personal days, pro-rated based on date of hire
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• deferred compensation for eligible roles
• fitness reimbursement or on-site fitness facilities
• eligibility for tuition reimbursement