Lead the B2B sourcing team: Build, coach, and lead a high-performing B2B sourcing team.
Unlock and develop key retail partners and buying groups through effective negotiation and long-term partnership building, fostering strong commercial relationships that drive sustainable growth and mutual success.
Define the B2B sourcing strategy: Develop a comprehensive B2B strategy for the Benelux market in terms of bike shops portfolio management, partner tiering and allocation, field cadence…
Own and optimize the team performance: Track and improve key KPIs such as bikes sourced, portfolio growth and activity rate.
Deploy New Services: As we develop new opportunities to collaborate with our partners (pickup, dropoff, maintenance), lead the deployment on the ground and co-design partner communications (newsletters, point-of-sale materials, etc.).
Improve sales operations: Design and implement scalable sales processes, CRM workflows, and operational frameworks.

B2B Experience: 7+ years in B2B Sales / Business Development. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else.
Leadership: 3+ years of management experience with a proven track record in leading teams and/or building sales structures from the ground up.
Strategic Mindset: Ability to structure and prioritize the efforts of your teams based on both quantitative and qualitative insights to deliver expected results with maximum efficiency.
Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time across France (and occasionally Southern Europe) to be close to your team and to your partners.
Languages: Native level in Dutch and professional proficiency in English (for internal reporting). French is a plus.
A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.

Impact: You are directly contributing to the decarbonization of mobility by giving thousands of e-bikes a second life.
Autonomy: You are the owner of your territory. We give you the tools, but you build the strategy.
Growth: Join a Series C scale-up backed by top-tier investors (Sequoia, Exor) during our hyper-growth phase in Europe.

Sales Lead

Key skills