Identify and prioritize conversion optimization opportunities across the customer funnel
Develop data-driven hypotheses and testing plans informed by customer behavior, analytics insights, and business goals
Collaborate with designers, product managers, and marketers to optimize emails, SMS, app push, in-app experiences, and conversion flows
Design, implement, and manage A/B and multivariate tests across email, web, SMS, and mobile app experiences
Review and QA all test variants to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded, and render correctly across devices
Support strategic optimization initiatives within the customer lifecycle
Create and analyze audience segments and cohorts to understand performance differences and drive conversion lifts against KPI goals
Manage experimentation tools, test documentation, and reporting within platforms such as Insider, HubSpot, or dedicated CRO tools
Maintain a CRO testing roadmap in Asana and experiment backlog
Leverage customer data to personalize experiences and improve conversion efficiency
Plan and conduct A/B tests, manage the testing calendar, record results, and provide clear, actionable recommendations
Continuously track and analyze results, translating insights into scalable optimization recommendations
Ensure all experimentation, data usage, and program assets adhere to CAN-SPAM, GDPR, and applicable privacy best practices.

At least 2 years of full-time experience in conversion rate optimization, experimentation, or growth marketing
Hands-on experience running A/B and multivariate tests using experimentation or marketing platforms (e.g., Insider, HubSpot, Braze, VWO or similar)
Strong analytical skills with experience interpreting funnel metrics, test results, and behavioral data
Experience optimizing landing pages, emails, SMS, push messages, and/or in-app experiences for improved conversion performance
Proven ability to turn data insights into clear hypotheses and actionable recommendations
Positive, constructive, highly organized, and proactive work style
Desire and ability to work remotely, and a proven track record of successfully and effectively working remotely
Professional, honest, and committed to supporting and growing an amazing and supportive internal company culture
Clear and concise communication and presentation skills, including the ability to communicate test results to cross-functional stakeholders
Proficiency using cloud-based software – Microsoft Office, Slack, Asana, Zoom, Contentful, Confluence, etc.
Proficiency with CRM platforms such as Insider, Braze, Klavio, Iterable, HubSpot, or similar
Experience with CRO and analytics tools such as Google Analytics, Amplitude, Mixpanel, Hotjar, or FullStory
Strong understanding of A/B testing methodology, statistical significance, and experimentation best practices.

Conversion Rate Optimization Specialist

Key skills