Create and execute compelling lifecycle marketing campaigns
Develop detailed creative briefs, product engaging copy and collaborate with designers and team members
Design and implement all email and SMS campaigns
Review and proofread all messaging across email, SMS, and other templates
Support strategic programs through manual and automated campaigns across the customer lifecycle
Create targeted audiences and segments for each message
Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider
Execute the email/SMS marketing calendar and maintain the project tracking in Asana
Balance email and SMS frequency across program touchpoints
Leverage customer data for personalized messages, segment audiences and build trigger event campaigns
Plan and conduct A/B tests and provide recommendations for improvements
Continuously track and analyze results, offering data-driven recommendations for optimization
Ensure all program assets and data management programs adhere to regulations and best practices

At least 2 years of full-time experience in email marketing
Hands-on experience working with marketing automation platforms for email marketing
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
Experience building an email marketing campaign from scratch
Clear and concise communication and presentation skills
Proficiency using cloud-based software – Microsoft Office, Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom, Contentful, Confluence, etc.
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)

Lifecycle Marketing Specialist

Key skills