Lead the planning and execution of client acquisition activation across paid channels
Translate growth strategy into actionable activation plans aligned with campaign and segment goals
Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions
Lead campaign briefing and collaborate with creative teams on messaging and asset development
Ensure creative and messaging are informed by audience insights and optimized for channel performance
Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams
Design and execute test-and-learn initiatives, including hypothesis development and test setup
Partner with Marketing leadership to support campaign priorities and activation timelines
Ensure performance data, testing insights, and digital engagement signals inform campaign optimization

8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)
Experience executing multi-channel acquisition campaigns across creative and media partners
Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment
Experience supporting or running digital-first testing and optimization programs
Proven ability to collaborate with senior stakeholders and cross-functional partners
Clear communicator who can translate insights into actionable recommendations

Director, Performance Marketing

Key skills