Manage end-to-end marketing execution workflows. Ensure campaigns move from brief to launch on time and error-free. Build and maintain the operational cadences, checklists, and handoff processes that keep marketing running smoothly across a high-volume D2C environment.
Serve as the primary operational point of contact for external agencies. Manage timelines, deliverables, and performance accountability. Ensure agencies are aligned, briefed properly, and delivering against expectations.
Own the marketing technology stack and integrations. Ensure tools are configured correctly, data flows are clean, and the team has what it needs to execute. Lead QA across campaigns, landing pages, and patient acquisition funnels.
Ensure operational readiness for all marketing launches, new service line rollouts, and growth experiments. Coordinate cross-functional dependencies so nothing falls through the cracks.
Develop and enforce standard operating procedures across all marketing execution. Identify inefficiencies, reduce rework, and continuously improve how the team operates.

Proven experience in marketing operations, campaign operations, or a similar execution-focused marketing leadership role
Demonstrated track record of managing end-to-end marketing workflows and ensuring on-time, high-quality campaign delivery
Experience managing and holding external agencies accountable for deliverables, timelines, and performance
Strong working knowledge of marketing technology platforms (e.g., CRM, marketing automation, project management systems, analytics platforms)
Ability to build and improve SOPs, workflows, and cross-functional processes in a fast-paced environment
Experience working in organizations during periods of rapid growth or scaling

Preferred Qualifications

Experience in telehealth, digital health, healthtech, or a related D2C healthcare environment
Familiarity with the regulatory considerations that impact healthcare marketing (e.g., HIPAA-compliant communications, advertising guidelines)
Experience with QA processes for digital campaigns, landing pages, and conversion funnels
Background working with lean marketing teams where resourcefulness and ownership are essential
Experience standing up marketing operations infrastructure in organizations where it didn't previously exist

Marketing Operations Leader – Online Health Platform

Key skills