Establish and uphold standard operating procedures across marketing execution
Identify inefficiencies, reduce rework, and continuously improve how the team operates
Lead ownership of the marketing technology stack and integrations
Ensure tools are correctly configured, data flows are accurate, and the team is equipped to execute
Drive QA across campaigns, landing pages, and patient acquisition funnels
Act as the primary operational contact for external agencies
Oversee timelines, deliverables, and performance accountability to ensure partners are aligned, well-briefed, and meeting expectations
Ensure operational preparedness for marketing launches, new service rollouts, and growth experiments
Own end-to-end execution workflows—moving campaigns from brief to launch on time and with high accuracy
Build and maintain operating cadences, checklists, and handoff processes that keep marketing running efficiently in a high-volume D2C setting

Experience building and improving SOPs, workflows, and cross-functional processes in a fast-paced environment
Proven background in marketing operations, campaign operations, or a similar execution-focused marketing leadership role
Hands-on experience managing external agencies and holding them accountable for timelines, deliverables, and performance
Track record of owning end-to-end marketing workflows and delivering campaigns on time and to a high standard
Strong working knowledge of marketing technology platforms (e.g., CRM, marketing automation, project management tools, analytics platforms)
Experience working within organizations during periods of rapid growth or scaling

Preferred Qualifications

Experience establishing marketing operations infrastructure in environments where it previously didn’t exist
Familiarity with regulatory considerations that impact healthcare marketing (e.g., HIPAA-compliant communications, advertising guidelines)
Experience in telehealth, digital health, healthtech, or a related D2C healthcare setting
Background working with lean marketing teams where ownership and resourcefulness are critical
Experience with QA processes for digital campaigns, landing pages, and conversion funnels

Marketing Operations Lead – Healthcare Platform

Key skills