Build and enhance benefits administration engagement and communication offerings
Drive Health and Welfare Benefit Administration business growth
Implement go-to-market strategies
Support clients in solution implementation
Guide product exploration through user research, competitive analysis and industry trends
Lead the development of coordinated go-to-market strategies covering customer targeting, packaging, and pricing
Collaborate with marketing team to build product positioning and messaging
Serve as product area specialist assisting business collaborators
Guarantee product preparedness and promote internal training across organization
Create and maintain centralized communications and collateral
Collaborate with deployment team for seamless approach
Support sales, implementation and client-facing teams

Bachelor’s degree required
7+ years of experience in go-to-market planning, marketing and product positioning & messaging, product development, and/or benefits communications consulting
5+ years in the financial services or third-party benefit administration industry or employer servicing experience
Understand employer-provided benefits like medical, dental, vision, retirement, HSA/FSA, and voluntary benefits
Comfortable navigating complex organizations and interacting with cross-functional teams
Clear communication skills, comfortable engaging with all levels of management, clients, and external audiences.
Ability to lead, influence, and motivate colleagues and peers without formal authority.
Intellectually curious and capable of modeling a culture of learning and mentoring.
Strategic and long-term problem solver without compromising speed for perfection.
Ability to prioritize multiple tasks, meet deadlines, and deliver business results.

Director, Health and Welfare Growth Enablement

Key skills