Associate Director – Refractive & Ocular Surface Marketing

Role Overview

• Develop and Lead US Marketing Plans
• Lead strategy and execution for all professional and consumer marketing initiatives.
• Lead all Sales support tools & asset creation
• In-office tools, assets, and programs
• Consumer campaigns and social media efforts
• Internal cross-functional collaboration & alignment for all initiatives, programs, and assets.
• Develop product messaging and claims, and work with Medical Affairs on supporting evidence dissemination.
• Partner with broader US Marketing team and Business Development on conference execution, booth initiatives, and associated PR/comms.
• Lead Business Planning, Forecasting and Demand Planning Process.
• Determine integration and execution of portfolio messaging in conjunction with our cataract portfolio.
• Represent US market and help shape the OSD and Refractive portfolio for product development with key partners in GSM and R&D.
• Global Innovation Marketing lead for TearScience Portfolio, driving commercial launch excellence including positioning/messaging, customer targets, campaign development, and launch planning.
• Drive connectivity between JJSV and JJVC, for TearScience and Refractive portfolios.
• Commercial Operations
• Lead life cycle actions and demand planning process by partnering with Value Stream and Supply Chain teams.
• Responsible for overall marketing budget, including resource allocation that is aligned to strategy.

Requirements

• Minimum of a bachelor’s degree is required, MBA preferred.
• 8+ years progressive business experience is required.
• 5+ years previous marketing experience is required.
• Experience working with Ophthalmology and/or Optometry is preferred.
• Experience as a people leader is preferred.
• Previous experience launching products is preferred.
• Excellent interpersonal, leadership, written and oral communication skills is required.
• Ability to reside local and work out of the Irvine, CA office (or reside local and work out of the Jacksonville, FL office) at least 3 days/week.
• Travel as needed for internal and external meetings/conventions is required (25%).

Benefits

• medical
• dental
• vision
• life insurance
• short
• and long-term disability
• business accident insurance
• group legal insurance
• consolidated retirement plan (pension)
• savings plan (401(k))
• Vacation – up to 120 hours per calendar year.
• Sick time
• up to 40 hours per calendar year.
• Holiday pay, including Floating Holidays – up to 13 days per calendar year.
• Work, Personal and Family Time
• up to 40 hours per calendar year.