Associate Director, Market Research – Integrated Analytics, Immunology

Role Overview

• Serve as the Market Research lead, designing and managing a market research plan which addresses key business questions and informs business planning strategy and tactics. Ensure timely tracking and management of the market research operating budget to goals
• Lead the development and implementation of primary research for health care professionals, patients and/or payers including developmental research (e.g. attitudinal segmentation, patient journey, etc.), evaluative research (brand positioning, message testing, etc.) and tracking research (message recall, ATUs, etc.)
• Serve as an Analytics lead, identifying, crafting, and completing analytics (national, subnational, payer) which inform business planning strategy and tactics.
• Identify, develop, and automate key performance metrics to measure and monitor performance.
• Execute KPI plan, measure and report ongoing performance, identify critical themes for discussion
• Evaluate business performance and identify actionable recommendations to improve future performance outcomes.
• Determine optimal market research and analytical approaches to address key business questions, identify appropriate internal and external partners, develop strong partnerships in the context of resources, timing, and overall business goals.
• Integrate and synthesize market research and analytics insights into actionable recommendations that influence business partners at all levels to incorporate in business strategy and decision making.
• Champion the development and implementation of market research and analytical approaches and methods that are innovative, drive efficiencies, and contribute to broader sharing of best practices.
• Demonstrate leadership courage in order to set priorities and ensure resources are focused on the most critical/ high value projects.
• Find opportunities to embed partner capabilities (Advanced Analytics, Access Insights, Patient Engagement, etc.) to drive impact for brand and organizational efficiency.
• Drive a culture of simplicity within the Strategic Insights team and with partners to ensure business processes are streamlined and research studies, with actionable insights, are delivered in a timely manner to influence the business.
• Act as a mentor/coach to enable the development of market research skills and experience with other Strategic insights team members
• Stay abreast of emerging healthcare & pharmaceutical industry trends and assess their potential impact on business strategies. Act with speed, agility and accountability.

Requirements

• Minimum of a Bachelor’s degree is required, advanced degree preferred
• At least seven (7) years of relevant business experience
• At least 7 years of relevant business experience in market research, business analytics, business intelligence, marketing, sales, market research, strategic planning, or management consulting.
• Knowledge and experience across a broad spectrum of market research (qualitative and quantitative) approaches with the ability to identify appropriate approaches to address key business questions
• Experience with pharma datasets (e.g. IQVIA DDD, Xponent, NPA, NSP, patient level claims data etc.) and their practical applications to analytics and brand performance
• Deep proficiency of analytics applications (i.e. SQL, Excel, Word, PowerPoint, PowerBI Tableau)
• Proven success partnering across business teams to integrate market research and analytics with insights and then translate into actionable recommendations.
• Fluency in storytelling and developing effective presentations through compelling visualizations of research findings and insights with comprehensive and impactful recommendations and solutions that drive key decisions
• High degree of comfort navigating ambiguity and striking the right balance between research and analytical rigor with speed to decision making

Tech Stack

• SQL
• Tableau

Benefits

• medical, dental, vision, life insurance, short
• and long-term disability, business accident insurance, and group legal insurance
• consolidated retirement plan (pension)
• savings plan (401(k))
• Vacation –120 hours per calendar year
• Sick time
• 40 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time
• up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Condolence Leave – 30 days for an immediate family member: 5 days for an extended family member
• Caregiver Leave – 10 days
• Volunteer Leave – 4 days
• Military Spouse Time-Off – 80 hours