Develop and Lead US Marketing Plans
Lead strategy and execution for all professional and consumer marketing initiatives.
Lead all Sales support tools & asset creation
In-office tools, assets, and programs
Consumer campaigns and social media efforts
Internal cross-functional collaboration & alignment for all initiatives, programs, and assets.
Develop product messaging and claims, and work with Medical Affairs on supporting evidence dissemination.
Partner with broader US Marketing team and Business Development on conference execution, booth initiatives, and associated PR/comms.
Lead strategy and execution for professional and consumer for marketing initiatives.
Lead Business Planning, Forecasting and Demand Planning Process.
Determine integration and execution of portfolio messaging in conjunction with our cataract portfolio.
Represent US market and help shape the OSD and Refractive portfolio for product development with key partners in GSM and R&D.
Global Innovation Marketing lead for TearScience Portfolio, driving commercial launch excellence including positioning/messaging, customer targets, campaign development, and launch planning.
Drive connectivity between JJSV and JJVC, for TearScience and Refractive portfolios.
Commercial Operations
Lead life cycle actions and demand planning process by partnering with Value Stream and Supply Chain teams.
Responsible for overall marketing budget, including resource allocation that is aligned to strategy.

Minimum of a bachelor’s degree is required, MBA preferred.
8+ years progressive business experience is required.
5+ years previous marketing experience is required.
Experience working with Ophthalmology and/or Optometry is preferred.
Experience as a people leader is preferred.
Previous experience launching products is preferred.
Excellent interpersonal, leadership, written and oral communication skills is required.
Ability to reside local and work out of the Irvine, CA office (or reside local and work out of the Jacksonville, FL office) at least 3 days/week.
Travel as needed for internal and external meetings/conventions is required (25%).

medical, dental, vision, life insurance, short
and long-term disability, business accident insurance, and group legal insurance
consolidated retirement plan (pension)
savings plan (401(k))
Vacation – up to 120 hours per calendar year.
Sick time
up to 40 hours per calendar year.
Holiday pay, including Floating Holidays – up to 13 days per calendar year.
Work, Personal and Family Time
up to 40 hours per calendar year.

Associate Director, Refractive & Ocular Surface Marketing

Key skills