Senior Director, Digital Health Communities

Role Overview

• Identify and successfully negotiate business relationships with companies, associations, and other organizations to achieve the audience growth and revenue objectives of the Digital Health Communities.
• Liaise with Business Development on all related sponsorship and sales efforts to achieve client outcomes.
• Develop and implement a growth strategy for the Digital Health Community platform to include additional health professionals, companies, and professional associations.
• Manage the operations of the Digital Health Communities, including P&L responsibilities.
• Oversee the identification and inclusion of content for the Digital Health Communities, manage client reporting, and project management of sponsored content.
• Increase engagement across Digital Health Communities platform with special emphasis on increasing participation among new, diverse communities that have historically had low rates of engagement.
• Develop and cultivate professional relationships with key internal & external partners/organizations and corporate partners, and civic relationships to provide volunteer opportunities and organizational support of Chapter strategic activities including programs, development, and advocacy.
• Develop and implement a social and content publishing strategy that will consistently grow follower count and engagement across all our public communities.
• Expertly thread the needle of how to grow our community through organic efforts like news, insights, and event content, but also through relevant and engaging content that promotes our podcasts, webinars, market insights, and all our other digital media endeavors.
• Support the Chief Analytics Officer by identifying and recommending strategies and improvements to products and community resources to achieve the area’s success objectives.
• Other duties as assigned.

Requirements

• Bachelor’s degree in management, business, or related area required or comparable experience.
• Minimum of ten years’ experience in working with memberships, communities, or other similar affinity groups; healthcare knowledge or experience preferred.
• Experience using a CRM/database.
• Experience with virtual communities, digital content, and the technologies utilized with such activities.
• Ability to effectively handle multiple tasks and assignments on deadline.
• Must be a team player.
• Must be able to work with diverse personalities with various levels of knowledge and skill.
• Ability to effectively handle multiple tasks and assignments on deadline.
• Discipline to successfully work without close supervision but also willing to ask for help or clarification when necessary.
• Bonus: strong familiarity with the healthcare & technology space.

Benefits

• This is a remote based position, but some travel will be required.