Serve as the primary analytics partner for assigned global GTM programs
Use advanced analytics and AI-assisted techniques to surface insights and risks early
Diagnose drivers of over
or under-performance and recommend clear, prioritized actions
Evaluate spend versus outcomes to assess efficiency and expected return
Identify leading indicators of success or risk and recommend mid-flight optimizations
Translate campaign, channel, and regional performance into clear, compelling insights
Deliver structured, decision-oriented readouts that categorize actions into doubling down on success, optimizing underperformance, and deprioritizing low-impact activities
Recommend and drive improvements to how GTM performance is measured
Design and deliver decision-ready dashboards and analyses

6+ years of experience within a data insights or analytics function, with an emphasis on marketing data and program performance insights
Undergraduate degree or equivalent combination of relevant career experience and expertise
Experience supporting B2B SaaS GTM teams
Proficient in delivering actionable insights and recommendations in a marketing analytics or program analytics role
Demonstrated ability to translate technical data into executive-level "performance narratives" that influence budget allocation and strategic pivots
Deep understanding of B2B marketing funnels, including pipeline attribution, lead-to-opportunity conversion, and ROI modeling
Advanced proficiency in modern analytics tooling and SQL, with experience leveraging AI-assisted analysis to accelerate insight generation
Experience operating within a large, matrixed organization, supporting global or multi-region marketing programs
Strong stakeholder management skills with the ability to raise data literacy across non-technical marketing and sales teams

Lead Marketing Analyst, Program Insights

Key skills