Sales & Partner Enablement Director – Market Expansion

Role Overview

• Develop and lead the enterprise-wide B2B sales enablement strategy to accelerate institutional adoption and revenue growth.
• Establish scalable frameworks, tools, messaging, and performance standards that drive consistent field execution, pipeline expansion, and measurable market impact across priority segments.
• Define and oversee a comprehensive partner enablement strategy that equips academic institutions with onboarding frameworks, go-to-market guidance, and performance resources to ensure successful program launches, credential adoption, and long-term institutional retention.
• Provide executive-level leadership in aligning Sales and Product strategy, ensuring onboarding and ongoing sales training reflect institutional value propositions, market intelligence, competitive positioning, and revenue priorities.
• Oversee the development and continuous optimization of segment-specific playbooks, messaging architectures, objection-handing frameworks, and consultative sales materials tailored to institutional decision-makers.
• Lead the strategic design of channel-specific enablement and nurture frameworks, including campaigns, dashboards, performance analytics, and tools that drive awareness, pipeline acceleration, and revenue attainment across markets.
• Serve as a senior strategic liaison across Marketing, Product, Research, and Analytics, ensuring cross-functional alignment, disciplined execution, and accountability to APWD growth goals, timelines, and enterprise priorities.
• Identify, evaluate, and prioritize new market expansion opportunities aligned with institutional demand, competitive landscape insights, and ISACA’s category positioning.
• Lead the design, validation, and executive oversight of pilot programs and market entry strategies to test new partner types, distribution channels, and revenue models.
• Translate emerging initiatives into operationalized, repeatable programs with defined governance structures, performance metrics, and cross-functional alignment.

Requirements

• Bachelor’s degree in Business, Marketing, Sales, Education, Workforce Development, or a related field.
• 10+ years of experience in a related field, including a minimum of 5 years in a leadership role, leading a department or function with responsibility for strategic planning, budgeting, and organizational performance while managing professional-level teams and strategic initiatives.
• Proven experience in sales enablement or business development, ideally within education content, publishing, or technology sectors, with a focus on higher education enrollment and retention strategies.
• Demonstrated understanding of the K-12 education market is preferred.
• Experience developing and implementing strategies that drive institutional adoption, partner engagement, and measurable growth.
• Track record of collaborating with internal teams and external stakeholders, including academic institutions, corporate partners, and community organizations, to achieve strategic objectives.
• Ability to translate market insights into actionable programs and tools that support revenue growth, partner success, and organizational goals.

Benefits

• ISACA Career Opportunities and Benefits Options