End-to-End Growth Ownership: Own acquisition, activation, and retention strategy across all paid channels and lifecycle surfaces, with accountability for revenue growth, LTV, and efficiency.
Audience-Specific Growth Strategy: Define and scale differentiated growth approaches for Brands, Creators, and Shoppers, while identifying shared levers, infrastructure, and learnings across audiences.
Paid Growth & Lifecycle Integration: Unify paid acquisition and retention into a cohesive system, ensuring acquisition quality and long-term engagement are tightly linked.
Cross-Functional Leadership: Partner closely with Product, Product Marketing, Sales, Partnerships, and Revenue leaders to align growth strategy with roadmap priorities, GTM initiatives, and activation success.
Growth Operating System: Establish north star metrics, funnel KPIs, cohort-based reporting, and experimentation frameworks that drive clarity and accountability across the org.
Experimentation & Optimization: Lead a rigorous test-and-learn roadmap across channels, audiences, and lifecycle moments, scaling what works and sunsetting what doesn't.
Forecasting & Investment Strategy: Own growth forecasting, budget allocation, and executive-level performance narratives, ensuring spend scales responsibly alongside signal quality and product readiness.
Team Leadership: Build, manage, and develop a high-performing team across growth, paid media, and lifecycle, setting a high bar for strategic thinking, execution, and ownership.

Proven Leadership Experience: 10–15+ years in growth, performance marketing, or lifecycle roles, with senior-level ownership of revenue-driving outcomes.
Full-Funnel Expertise: Demonstrated experience owning acquisition and retention together at scale, not as siloed functions.
Multi-Audience Fluency: Experience operating across multiple customer segments or business lines with distinct needs and economics.
Analytical Rigor: Deep comfort with growth metrics, experimentation design, cohort analysis, and translating data into clear strategic decisions.
Product & GTM Partnership: Strong track record of influencing product direction and GTM strategy through insight and collaboration.
People Leadership: Experienced manager of senior ICs and managers, with a talent for building teams, developing leaders, and scaling functions.
Builder Mindset: Comfortable in ambiguity, energized by complexity, and motivated by building durable systems that scale.

Director, Growth & Retention

Key skills