Director, Brand Activation

Role Overview

• Create and implement comprehensive systems, templates, and processes for integrated executional planning, social media, partnerships, and content creation to standardize best practices globally
• Lead cross-functional initiatives to ensure best practice sharing and adoption across regions and divisions
• Oversee development and production of globally relevant communication materials to ensure consistent brand execution across diverse markets
• Champion the creation of high-quality content that strengthens brand positioning and advances business objectives
• Own and curate the ideal experience and editorial content for the .com platform and evergreen communication assets
• Drive continuous improvement of digital content to enhance user engagement and brand affinity
• Design and build the organization’s global social media capability, developing playbooks covering content pillars, tone of voice, and community management best practices
• Create and maintain the global social media calendar and oversee production of relevant, impactful content for social platforms
• Define global partnership strategies, negotiate and manage high-impact global partnerships, and establish criteria and terms to guide regional execution
• Ensure partnerships align with brand values and contribute to cultural relevance and growth objectives
• Oversee team planning and executing global fleets, trade shows, and events for various professional brands
• Oversee global agency relationships and manage centralized asset platforms, ensuring regions have access to high-quality, consistent, and up-to-date content
• Provide leadership and direction through subordinate People Leaders and managers
• Contribute to and help develop long-term functional/operational strategy, and translate into actionable annual business plans
• Drive financial performance and operational excellence through advanced commercial awareness and industry knowledge.

Requirements

• Minimum 10 years of progressive experience in brand activation, marketing, or related disciplines, including proven experience leading diverse, cross-functional teams at a director level or above
• Exceptional leadership and communication skills, with demonstrated ability to lead through subordinate managers and influence at all levels of the organization
• Deep expertise in developing global frameworks for integrated marketing, social media, partnerships, and content creation
• Proven track record of managing large-scale brand campaigns and partnerships with a focus on measurable results and financial performance
• In-depth understanding of digital content strategy, social media platforms, and asset management tools
• Strong commercial acumen and broad industry knowledge, with the ability to apply insights to drive operational and financial outcomes
• Advanced negotiation skills and experience managing complex external agency and partner relationships
• Ability to resolve highly complex business challenges and contribute to the development of long-term strategic plans
• International experience and a global mindset are highly desirable

Benefits

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• "Be Brilliant" employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development