Key skills
Communication
About this role
Role Overview
- Own Roblox discovery and UA performance
- Plan, launch, and analyze thumbnail and page asset experiments
- Define hypotheses, success metrics, and testing windows
- Scale winning creatives; sunset underperformers quickly
- Art-direct thumbnails and page visuals via clear briefs
- Collaborate with designers/contractors to ship variants quickly
- Maintain a consistent experimentation cadence
- Partner with Product to translate roadmap beats into:
- Timers/Countdowns and other event-hype tactics
- Page updates
- Discovery-facing creative
- Coordinate with social/creator teams to amplify update demand
- Ensure updates feel like events, not silent releases
- Build and maintain clear dashboards and weekly learning
- Document patterns, playbooks, and best practices
- Act as the Roblox UA advisor to franchise and product teams
Requirements
- 3–5+ years experience in performance marketing, growth, or platform optimization
- Proven experience improving CTR, conversion, or discovery performance
- Strong analytical skills with comfort in dashboards and experimentation
- Experience collaborating cross-functionally (Product, Creative, Social)
- Excellent written and verbal communication skills
- Nice to Have
- Experience with Roblox or UGC gaming platforms
- Experience in gaming, digital entertainment, or creator-led ecosystems
- Familiarity with social algorithms (TikTok, YouTube Shorts) as demand drivers
- Light creative or content testing experience
- Bonus Points
- Direct experience working on Roblox experiences
- Familiarity with creator ecosystems and update-driven growth
- Experience in live-service games with frequent releases
Benefits
- Competitive compensation
- above-market salary + profit sharing + stock options
- Retirement benefits
- company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA!
- Medical, dental, and vision benefits
- depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA.
- Flexible PTO
- vacations + Federal / Bank Holidays
- Remote First
- we have always been remote and will remain that way including work from home/anywhere
- In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!
- Professional Development
- Reimburse the costs of courses, materials, and anything to help further their training and growth
- Work with awesome people and impact millions of daily players