Lead the strategic direction for the Area, aligning commercial priorities with national growth objectives and corporate strategy.
Translate national business goals into actionable Area plans with measurable KPIs, financial targets, and strategic milestones.
Assess market potential, competitive positioning, and emerging technologies to identify areas for investment and differentiation.
Partner with the Commercial and Marketing leadership teams to shape portfolio strategy, pricing models, and go-to-market initiatives.
Provide direct supervision, mentorship, and performance management of Area Sales Managers, fostering a culture of accountability, agility, and results.
Develop and strengthen strategic relationships with leading orthopedic and trauma surgeons, academic centers, and clinical societies.
Collaborate with Strategic Accounts, Market Access, and Contracting to secure and expand hospital system partnerships.
Serve as the Area voice within the national leadership team, ensuring field insights inform corporate strategy, portfolio priorities, and operational planning.
Foster a Area culture that emphasizes collaboration, accountability, and continuous improvement.

Minimum 12+ years of progressive leadership experience in medical devices, orthopedics, or trauma — including direct management of field sales leaders (e.g., Area or Area Managers).
Proven success in strategic business planning, market development, and multi-state P&L or revenue accountability.
Bachelor’s degree required; MBA or advanced clinical training preferred.
Demonstrated expertise in orthopedic fixation, deformity correction, and limb reconstruction technologies.
Exceptional track record of leading teams through growth, organizational change, and market competition.
Strong financial acumen and analytical capability; adept at managing forecasts, budgets, and ROI-driven initiatives.
Executive presence with the ability to influence surgeons, hospital executives, and cross-functional peers.
Proficiency in CRM systems, analytics platforms, and modern sales enablement tools.
Willingness to travel extensively for field engagement, customer partnerships, and national leadership meetings.

Area Vice President, Limb Reconstruction

Key skills