Conduct proactive outreach to generate new leads, researching and evaluating prospective opportunities to position Meltwater's services effectively.
Run initial meetings to develop a comprehensive understanding of opportunities, prospect needs, and potential solutions.
Qualify leads based on prospects' current situation and pain points, ensuring alignment with our business objectives before passing them to the Customer Acquisition organization.
Collaborate closely with the marketing team to optimize lead generation strategies and align messaging with ongoing campaigns.
Maintain accurate and up-to-date prospecting data in the CRM system to ensure efficient tracking and reporting.
Proactively respond to inbound leads, engaging in initial discovery conversations and lead qualification.
Secure and schedule meetings and demos for the quota-carrying sales team, ensuring a seamless handover of qualified opportunities.
Monitor, track, and report on lead generation metrics to evaluate performance and identify areas for improvement.
Provide regular updates and reports to key business stakeholders including the BDR Manager, contributing to the overall success of the business development function.

A Bachelor's degree or higher is preferred for this role
Proven experience in outbound prospecting and lead generation
Strong communication skills with the ability to conduct effective initial meetings and lead qualification
Collaborative mindset with a proactive approach to working with cross-functional teams
Excellent organizational skills, including CRM management and accurate data tracking
Ability to align with Marketing strategies and campaigns to optimize lead-generation efforts
A keen interest in learning, adaptability, and resilience in a dynamic work environment
Excellent written and verbal communication skills in English
Willingness to embrace the best of both worlds with our hybrid work schedule.

Business Development Representative

Key skills