Leads the Association-wide transformation of inbound and outbound marketing and sales engagement capabilities
Owns and innovates the implementation of platforms such as CRM systems, Adobe Campaign, Salesforce Marketing Cloud, and outbound channel tools for email, SMS, and call outreach
Champions a data-driven, customer-centric approach to engagement by designing scalable, compliant, and personalized communication strategies across channels
Oversees a portfolio of inbound and outbound solutions, ensuring alignment with marketing, sales, and digital transformation initiatives
Builds strong executive partnerships across business units to accelerate adoption, foster innovation, and deliver measurable impact on customer acquisition and retention
Serves as a mentor and thought leader for senior teams, inspiring excellence and continuous improvement
Ensures a streamlined, future-ready engagement infrastructure that evolves with industry trends and positions the organization at the forefront of omnichannel marketing and sales enablement

Bachelor’s degree; OR 4 years of related experience may be substituted in lieu of degree
8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience
3 years of direct team lead or leading matrixed or cross-functional teams
Demonstrated ability to think strategically, communicate effectively, and leverage and influence leadership and cross-functional teams to develop and execute product strategy
Solid business acumen combined with strong technical and customer experience foundations
Knowledge of Technology/Digital products and/or emerging technology platforms, applications, data analysis and research techniques, and standards
Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment
Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods
Ability to excel in a dynamic environment with shifting priorities and a high degree of independence
Demonstrated people management skills

Director, MarTech Inbound/Outbound, CRM

Key skills