Own Nanoleaf’s organic social media strategy across Instagram, TikTok, YouTube, X and LinkedIn
Build and manage a multi-channel content calendar aligned with marketing and business priorities
Create and publish engaging content (short-form video, posts, stories, etc.)
Create briefs and collaborate with UGCs to generate content when relevant
Track trends, platform changes, and cultural moments to keep Nanoleaf relevant and competitive
Grow Nanoleaf’s online community through engagement, interaction, and community-first content
Analyze performance and provide regular reporting and insights to improve results
Collaborate with internal teams (Brand, Design, Product Marketing, Sales) to align on key initiatives
Partner with the PR/Influencer team to ensure influencer content aligns with organic social strategy
Repurpose influencer and creator content into platform-optimized organic posts where appropriate

4–6+ years of experience managing social media for a brand (consumer tech/lifestyle preferred)
Proven experience driving organic growth on Instagram and TikTok (YouTube and X a plus)
Strong understanding of content strategy, storytelling, and platform best practices
Ability to create and edit short-form video content (Reels/TikTok/Shorts)
Experience with social analytics, reporting, and performance optimization
Exceptional writing skills and an understanding of brand voice
Experience with community management and UGC-driven growth
Highly organized, proactive, and able to manage multiple priorities
Creative mindset with strong awareness of trends and internet culture

Social Media Manager

Key skills