About this role
Role Overview
- Develop and execute integrated citywide visibility campaigns that may include wildposting, wheatpaste runs, mobile activations, pop-ups, projections, and coordinated street team deployments.
- Recruit, train, and manage street teams to execute flyering waves, merch drops, interactive installations, and rapid-response activations.
- Identify culturally relevant neighborhoods, placements, and moments to maximize impact.
- Coordinate print production, vendor management, installation logistics, and field documentation.
- Ensure messaging consistency, brand integrity, and operational discipline in the field.
- Creator-led pop-ups and surprise guest moments.
- Press-preview walkthroughs of immersive installations.
- Limited-time public art drops designed for Instagram and TikTok virality.
- Projection takeovers timed to major events or cultural flashpoints.
- Interactive public installations that encourage user-generated content.
- Produce headline-generating public activations and immersive builds.
- Manage permitting, fabrication, installation, staffing, and run-of-show.
- Work closely with artists, designers, fabricators, AV teams, and city agencies.
- Ensure creative integrity while maintaining production discipline.
- Build and manage budgets across experiential campaigns and field activations.
- Source and negotiate with vendors (print, scenic, AV, fabrication, staffing).
- Create detailed production timelines and contingency plans.
- Deliver projects on time and on budget without sacrificing creative ambition.
- Design every activation with documentation in mind: photo, video, creator POV.
- Partner with content teams to package experiences for social and earned media.
- Track KPIs including reach, press hits, influencer engagement, social impressions, and community participation
Requirements
- 5–8+ years as a producer in experiential marketing, street marketing, cultural campaigns, or public art.
- Experience executing urban visibility campaigns and managing field teams.
- Strong understanding of influencer culture and how IRL experiences translate to digital momentum.
- Strong vendor and creative network around the country
- Experience designing activations that balance authenticity with scalability.
- Comfortable operating in fast-paced, culturally sensitive environments.
- Highly organized, proactive, and solutions-oriented.
- Passionate about using art, culture, and public space to drive social impact.
Benefits
- Full health, dental, and vision coverage.
- Opportunities for travel to major events and cultural activations.
- Collaborative, mission-driven workplace that values creativity, culture, and impact.