Communications and Community Associate

Role Overview

• Develop best-in-class marketing toolkits including a comprehensive suite of assets and copy to enable:
• More cohesive marketing and strategic transitions across the prospect journey
• Increased speed to market
• Greater business efficiencies and less asset creation duplication across channels
• Toolkits may include static assets, video assets, guidelines for usage, design anatomy, sample layouts and approved messaging.
• Work with multiple internal teams, copywriters, designers and outside agencies to lead end-to-end toolkit development for the video portfolio that drives business results.
• End-to-end process includes:
• Intake – Briefs and refine requests from partner organizations
• Create – Robust campaign-level toolkits (static & dynamic assets & approved copy)
• Manage – Develop simple yet detailed guidelines for toolkit usage
• Distribute – Socialize kit in collaboration with Go-to-Market and make assets easily accessible via digital asset management platform
• Optimize – Refine usage guidelines, catalog campaign best practices, update and create new assets as needed
• Archive – Store assets and learnings in a central location, so elements may be repurposed for future campaigns
• Shepard toolkits and component materials through leadership, legal, programmer and stakeholder reviews quickly and efficiently.
• Author and oversee toolkit roadmaps based on stakeholder inputs and marketing objectives
• Architect and maintain a comprehensive library of toolkits, assets and frameworks that are used by all channels to develop marketing materials.
• Act as the strategic toolkit liaison who oversees the internal briefing process for new toolkit and asset requests; find creative ways to continuously refine the process and drive greater efficiency.
• Responsible for many day-to-day decisions relating to copy and asset consistency and quality control.
• Identify insights from primary research, syndicated research, competitive tracking, and tactic performance to optimize and refine toolkit components strategies.
• Engage creative resources/partners to develop toolkit components; provide thoughtful, concise feedback that propels the work forward.
• Partner closely with the Brand Management team to foster consistent use of DIRECTV’s brand voice principles and ensure on-brand expression and execution in deliverables.

Requirements

• Must have a Bachelor’s degree in Marketing, Communications, Psychology, or related field.
• Marketing professional with 10+ years of marketing communications. Past agency and/or account management experience preferred.
• Flexible, positive, and adaptable attitude– adjusts easily to changing priorities and evolving campaigns.
• Strategic thinker and self-starter who proactively develops recommendations and strategies associated with the role.
• Ability to work successfully on multiple projects simultaneously; must demonstrate strong organizational skills and time management.
• Possess exceptional attention to detail.
• Knowledge of integrated marketing strategy, asset creation, brief development, product positioning and messaging/copy development with functional experience in marketing resource development.
• Strong literal and lateral thinking skills and the ability to devise unique, original solutions to complex marketing problems.
• Ability to project manage across multiple disciplines/TV products and operate in a matrixed environment.
• Proficient in MS Office (Word, Excel, and PowerPoint).
• Possess a strong understanding of marketing and communications frameworks; ability to apply advanced principles, theories, and concepts to work products.
• Proven ability to build strong relationships and influence key stakeholders.

Tech Stack

• Go

Benefits

• Medical, Dental, Vision, and Life Insurance
• Flexible Spending Accounts (Medical and Dependent Care)
• 401(k) Plan with Company Match
• Generous Paid Time Off
• 10.5 Paid Holidays
• Career Development Opportunities