Own the end-to-end lifecycle of competitive GTM plays, from hypothesis and target definition through execution, measurement, iteration, and sunsetting.
Design plays in response to real-world competitive intelligence such as pricing and packaging changes, product launches, messaging shifts, and field-reported objections.
Partner directly with Sales leadership and frontline managers to embed competitive plays into live deal cycles and pipeline execution.
Continuously refine plays based on performance data, win/loss analysis, and qualitative feedback from the field.
Define and track success metrics for competitive plays, including win-rate lift, deal velocity, ACV impact, and competitive displacement.

8–10+ years in Product Marketing, Competitive Strategy, Sales Strategy, RevOps, or frontline GTM roles within B2B SaaS.
Demonstrated experience winning or influencing competitive deals, shaping positioning in live sales cycles, or leading competitive GTM initiatives.
Hands-on fluency with LLM tools, including Claude or equivalent, with experience building prompts, workflows, or lightweight systems — not just consuming outputs.
Proven ability to translate competitive reality into scalable systems and repeatable GTM plays.
Strong analytical and storytelling skills, with executive-level presence.

Senior Product Marketing Manager

Key skills