Integrated Brand Marketing Manager – Retail, Services

Role Overview

• Develop integrated marketing strategies for retail programs, store-led initiatives, and customer services within enterprise and Hard Goods GTM priorities defined by the Director of Integrated Marketing.
• Translate customer behavior, store insights, and service needs into focused strategies that support traffic, engagement, and conversion.
• Ensure Retail & Services storytelling reinforces brand consistency while delivering measurable business impact.
• Develop and own integrated briefs for Retail & Services initiatives once prioritized through the integrated intake and GTM process, including seasonal programs, service launches, evergreen retail experiences, and in-store storytelling.
• Translate Retail, Store Ops, and Services insights into clear, actionable briefs that guide creative and channel execution.
• Partner with Creative, Social, PR, Site & Digital, Email & SMS, and Store Ops to align messaging, timing, and execution.
• Ensure Retail & Services initiatives ladder up to broader Hard Goods and brand priorities.
• Serve as the primary day-to-day marketing partner to Retail, Store Operations, and Services teams.
• Partner with the Director of Integrated Marketing to ensure Retail & Services needs are surfaced, aligned, and delivered through the integrated GTM plan.
• Collaborate with Marketing Ops to align plans with timelines, budgets, capacity, and executional feasibility.
• Partner with Creative to ensure retail and service strategies are translated into compelling, platform-appropriate storytelling.
• Support quarterly and seasonal GTM planning with a Retail & Services lens.
• Support prioritization of initiatives based on customer impact, brand equity, and commercial opportunity, in partnership with the Director of Integrated Marketing.
• Ensure retail and services storytelling integrates seamlessly across digital, social, email, and in-store experiences.
• Track performance of Retail & Services initiatives in partnership with Marketing Ops.
• Use insights to optimize future planning, storytelling, and customer experience design.
• Identify opportunities to strengthen alignment between digital storytelling and physical store execution.

Requirements

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, retail, or omnichannel organization.
• Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
• Strong experience translating complex business, retail, or service needs into clear integrated briefs that guide creative and channel execution.
• Proven ability to partner cross-functionally with Retail, Store Operations, Services, Creative, and Channel teams in a matrixed environment.
• Solid understanding of omnichannel marketing, including digital, social, email, and in-store experiences, and how they work together to drive customer engagement.
• Experience supporting seasonal or quarterly GTM planning and prioritization processes.
• Comfort working within structured planning frameworks, timelines, and prioritization models, in partnership with Marketing Operations.
• Strong strategic thinking, communication, and storytelling skills, with the ability to align diverse stakeholders around a shared point of view.
• Analytical mindset with experience using performance insights to inform optimization and future planning.
• Experience in retail, services, hospitality, or consumer brands preferred.

Benefits

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
• AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.