Integrated Brand Marketing Manager – Retail, Services

Role Overview

• The Integrated Brand Marketing Manager – Retail & Services is responsible for developing and executing integrated marketing strategies that elevate Sur La Table’s in-store experiences, retail programs, and service-led offerings.
• Reporting to the Sr. Manager of Integrated Marketing this role owns the development of the what for Retail & Services initiatives shaping customer-led strategies that connect store experiences, services, and moments of need to brand equity, engagement, and commercial outcomes, within the integrated GTM framework.

Requirements

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, retail, or omnichannel organization.
• Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
• Strong experience translating complex business, retail, or service needs into clear integrated briefs that guide creative and channel execution.
• Proven ability to partner cross-functionally with Retail, Store Operations, Services, Creative, and Channel teams in a matrixed environment.
• Solid understanding of omnichannel marketing, including digital, social, email, and in-store experiences, and how they work together to drive customer engagement.
• Experience supporting seasonal or quarterly GTM planning and prioritization processes.
• Comfort working within structured planning frameworks, timelines, and prioritization models, in partnership with Marketing Operations.
• Strong strategic thinking, communication, and storytelling skills, with the ability to align diverse stakeholders around a shared point of view.
• Analytical mindset with experience using performance insights to inform optimization and future planning.
• Experience in retail, services, hospitality, or consumer brands preferred.

Benefits

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
• AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.