Senior Marketing Communications Manager

Role Overview

• Develop comprehensive social media strategies across all platforms with content calendars and publishing schedules, collaborating closely with the national social media team
• Monitor trends, manage community engagement
• Develop and manage influencer marketing strategies and partnerships
• Briefing our internal Studios team and agency partners on editorial / creative needs, providing clear feedback on concepts and ensuring all creative is optimized for social consumption
• Create compelling content strategies and materials to support product launches and community activations
• Ensure brand consistency across all digital touchpoints
• Analyze social media metrics to optimize performance
• Conduct data-driven campaign analysis and identify improvement opportunities
• Optimize campaigns based on performance data and insights
• Partner with sales, product, operations, and regional teams to align and localize strategies
• Manage relationships with external agencies and vendors
• Present campaign strategies and results to executive stakeholders

Requirements

• Bachelor's degree in marketing, communications, journalism, or related field
• 7-10 years in marketing communications, digital marketing, or social media management
• 3-5 years in a senior or leadership role
• Proven track record of successful multi-channel campaign execution
• Deep knowledge of Quebec market cultural and linguistic specificities
• Telecommunications, technology, or B2C industry experience (asset)
• Experience with the creative process, including brief development and video production (considered an asset)
• Expert knowledge of social media platforms and management tools (Hootsuite, Sprout Social)
• Proficiency in analytics platforms (Google Analytics, Adobe Analytics) and marketing automation
• Familiarity with Adobe Creative Suite and video editing software
• Knowledge of CRM systems and marketing technology stack
• Exceptional bilingual communication skills in French and English (mandatory)
• Advanced English proficiency required for regular interactions with external parties (clients, suppliers, candidates, external partners) and internal parties (colleagues, internal partners, stakeholders)
• Strong knowledge of social media platforms from both creative and technical perspectives
• Awareness of latest algorithm changes, trending music, and ability to post content confidently
• Strategic storytelling and creative problem-solving
• Data-driven analytical mindset
• Project management excellence in fast-paced environments
• Excellent interpersonal and relationship-building skills with a collaborative mindset
• Flexibility with your time
• Understanding that social media needs can sometimes occur after office hours
• Proven ability to balance competing interests
• Ability to prioritize effectively and devise and implement appropriate business strategies

Benefits

• Comprehensive total rewards package highlighting competitive salary and bonus structures
• Minimum 3 weeks of vacation
• Flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …