Key skills
AnalyticsCRMLeadershipCommunication
About this role
Role Overview
- Develop social media strategies across all platforms
- Design and lead influencer marketing strategies and partnerships
- Create integrated multichannel digital marketing campaigns
- Develop content strategies and marketing collateral
- Develop strategic communication plans and messaging frameworks
- Manage budgets, timelines, and coordination of cross-functional teams
- Analyze social media and digital campaign metrics to optimize performance
- Collaborate with teams to align and adapt strategies
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- 7–10 years of experience in marketing communications, digital marketing, or social media management
- 3–5 years of experience in a leadership or senior-level role
- Proven track record of successfully executing multichannel campaigns
- Deep understanding of the cultural and linguistic nuances of the Quebec market
- Expert proficiency with social media platforms and management tools (Hootsuite, Sprout Social)
- Proficiency with analytics platforms (Google Analytics, Adobe Analytics) and marketing automation
- Strong understanding of SEO (organic and paid), digital advertising, and content management systems
- Hands-on experience with Adobe Creative Suite and video editing software
- Familiarity with CRM systems and marketing technology ecosystems
- Excellent written and verbal communication skills in French and English (bilingual required)
Benefits
- Competitive compensation with performance bonuses
- Comprehensive benefits package
- Hybrid work flexibility
- Access to cutting-edge tools
- Exposure to senior leadership
- Opportunity to lead large-scale national strategic projects
- Professional development, certifications, and mentorship
- Minimum of 3 weeks' vacation
- Retirement plan and employee share ownership plan with generous employer contributions