Marketing Strategy Manager

AAPC is the nation’s largest training, certification, and solutions association in healthcare. They are seeking a Marketing Strategy Manager responsible for executing the global, integrated B2B marketing plan for AAPC’s product lines and will play a critical role in AAPC’s enterprise business strategy and marketing leadership.

Responsibilities:

• Generate omni-channel campaigns (email, social, digital, etc.) to drive new leads, pipeline, and customers across B2B solutions and services
• Develop and execute strategies for expanding existing clients’ adoption of new products and services to, by creating value propositions, product briefs and sales support materials for our products, solutions and services based on target customers and user personas
• Work closely with Sales teams to develop comprehensive communication strategies to maximize client engagement and adoption and utilization of existing products and services
• Support the Sales team with appropriate messaging, positioning and sales tools including white papers, keynotes, sales sequences, and web pages
• Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap
• Identify speaking and presentation opportunities at tradeshows and work with the Events and Product teams in establishing a strong and effective presence
• Leverage market and competitive data to identify new market opportunities
• Translate data into effective market and intelligence reports and dashboards to measure success of B2B campaigns, optimize key initiatives, and identify gaps in marketing funnel
• Stay current with industry best practices and suggest innovative solutions for intelligence gathering and processing
• Manage logistics for annual healthcare tradeshows to help build the AAPC brand and drive new pipeline
• Mine and manage customer data to drive enterprise sales growth

Requirements:

• High degree of professional and personal integrity
• 5 - 10 years of Marketing and Sales experience, and/or equivalent in healthcare
• Experience using digital programs at scale in complex environments
• Demonstrated experience in planning, prioritizing and implementing marketing strategy in line with company objectives
• Experience in building brand awareness and recognition globally
• Customer-centric focus and able to identify and meet customer needs
• Entrepreneurial mindset and able to work well in a rapidly changing environment
• Demonstrated ability to effectively communicate, motivate and inspire cross-functional teams with professionalism and clarity
• Fluent and up to date with the latest digital and analog marketing research trends, technologies and approaches
• Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs
• Metrics driven with an ability to see through complexity and help teams focus and prioritize on the biggest opportunities