Develop and manage always-on enablement programs to educate GPOs on Philips’ portfolio, new product launches, services, value propositions, and differentiation.
Plan and execute thought-leadership campaigns that communicate Philips’ insights and build credibility and affinity with GPO audiences.
Design and deliver marketing programs via GPO channels to reach health-system customers, including content, digital, and event-driven tactics.
Oversee marketing assets and processes for Group Buy and Target Buy initiatives, ensuring alignment and timely delivery.
Cultivate and coordinate top-level relationships between Philips and GPO leaders and provide internal education to Philips sales and marketing teams on GPO value and ways of working.

Bachelor’s degree in Marketing, Marketing Communications, Business Administration, Communications, Public Relations or equivalent
5+ years of work experience in areas such as Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Healthcare or Consumer Goods domain
Strong communicator and writer with proven project-management skills under tight deadlines; collaborative, quick learner who gives/receives feedback and successfully influences stakeholders across matrixed organizations
Experienced in end-to-end marketing—conceptualizing, scoping, developing, and executing diverse programs; channel/GPO marketing experience preferred.

Marketing Manager, GPO Marketing

Key skills