Lead Lifecycle Campaigns
Own the creative development of Canva’s lifecycle campaigns, from idea to execution
Deliver bold, personalised campaigns across email, in-app, and beyond
Balance magical thinking with data-driven precision to engage new and returning users
Bring fresh creative approaches while scaling high-volume production
Translate lifecycle marketing goals into clear briefs and standout creative
Elevate how the Canva brand shows up across our lifecycle channels
Lead, mentor, and inspire a multidisciplinary creative team
Create a safe, inclusive, and high-performing team culture
Use narrative, design, and messaging to drive instant engagement

10+ years in creative leadership roles, with strong experience in lifecycle or CRM marketing
Proven success creating effective, high-volume campaigns that balance brand and performance
Experience managing and mentoring creative teams
Deep understanding of customer journeys, audience segmentation, and personalisation
Experience working across channels including email, in-app, and push

Equity packages
we want our success to be yours too
Health benefits plans to support you and your wellbeing
401(k) retirement plan with company contribution
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Associate Creative Director – Lifecycle

Key skills