Lead marketing strategy, planning, and execution for the Own Brand Lighting portfolio aligned to business objectives and growth priorities
Set overall campaign direction and own end-to-end execution through internal teams and agency partners across digital, social, and traditional marketing channels
Develop annual and seasonal marketing plans, defining objectives, channel strategies, success metrics, and timelines
Prioritize marketing investments and resources across brands and channels to maximize impact and return on investment
Own campaign performance measurement, return on investment analysis, and optimization, using data and market insights to refine strategies and improve results
Ensure marketing readiness and alignment across Creative, Product Development, Product Strategy, Sales, and other cross-functional partners
Partner with Product Development on product launches and go-to-market execution
Communicate marketing plans, priorities, performance, and insights to leadership and key partners
Handle external agencies and vendors supporting campaign execution and performance goals
Create strong partnerships with the department leads across the portfolio: Product Development, Sales, Project Management and Digital
Recruit, develop, and lead a high-performing marketing team, providing direction, coaching, and performance feedback
Foster a collaborative, accountable team culture focused on execution excellence and measurable outcomes

Bachelor’s degree in Marketing, Business, or a related field
15+ years of marketing experience with a proven track record of success
Experience leading people and teams
Strong experience planning and delivering cross-channel marketing campaigns
Experience owning campaign performance, return on investment analysis, and optimization
Excellent communication, interpersonal, and leadership skills
Strong point of view with an understanding of business objectives
Analytical approach with the ability to interpret data and translate insights into action
Experience leading changes in operational processes and aligning teams to a strategic vision
Familiarity with marketing technologies and tools
Previous experience in the lighting category strongly preferred

Senior Marketing Manager – Own Brand Lighting

Key skills