Manager, Wholesale Marketing – Lifestyle

Role Overview

• Develop seasonal wholesale marketing plans aligned with brand objectives and Lifestyle Outdoor & Canadian market trends.
• Adapt global marketing strategies for regional relevance and account-specific needs.
• Lead go-to-market planning for seasonal launches and campaigns.
• Build strong relationships with key wholesale accounts and distributors.
• Plan and execute co-op marketing initiatives to maximize brand visibility and sell-through.
• Serve as the primary marketing liaison for Lifestyle Outdoor & Canadian wholesale partners.
• Manage portion of US wholesale marketing and Canadian marketing budgets and ensure efficient allocation of resources.
• Track campaign performance and measure ROI to optimize future investments.
• Oversee in-store marketing programs, including POP materials, shop-in-shops, visual merchandising, and retail events.
• Support digital marketing initiatives for wholesale partners to enhance omnichannel presence.
• Ensure marketing assets meet brand standards and are localized for Lifestyle Outdoor & Canadian consumers.
• Collaborate with brand, creative teams and agencies to oversee project timelines and deliver high-quality deliverables.
• Monitor Lifestyle Outdoor & Canadian retail trends and consumer behavior to inform marketing strategies.
• Analyze sell-through data and campaign impact to refine future plans.
• Partner with internal teams (sales, product, global marketing) to ensure alignment and timely execution.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in wholesale or retail marketing, preferably in the footwear/apparel industry.
• Strong attention to detail and understanding of the Canadian retail landscape and Outdoor Lifestyle consumer trends.
• Proven ability to collaborate with internal sales, merchandising, brand and creative partners as well as manage budgets, analyze data, and deliver measurable results.
• Exceptional collaborator and partner with wholesale stakeholders.
• Excellent communication, presentation, and relationship-building skills.
• Fluent in English, proficient in French a plus.

Benefits

• You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.